Examples of Escaping The Sea Of Sameness

Tweet You escape the Sea of Sameness into the River of Relevant Differentiation by branding yourself or your business.  I have been branding my clients and their businesses for years and indeed have become such a leader in the field that I was asked to write Branding Small Business For Dummies. Most entrepreneurs kill any […]

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An Overview of Branding

Tweet Nike has its famous “swoosh”.  Rice Crispies has the “Snap, Crackle & Pop” triplets.  KFC has its unique fragrance.  So, you know that giant companies are distinctive by a specific sound or taste or smell or touch or visual.  But so what?  How does that help the all-important entrepreneur, the small businessperson?  The answer […]

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How Small Businesses Can Compete & Beat The “Big Dogs”

Tweet As a small business services consultant, one of the questions I get asked most often is: How can my business compete with big companies to win top-tier candidates? Contrary to popular belief, you don’t have to pay more or offer ridiculous benefits. And you won’t have to give away all of your profits in […]

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Why a Small Business Management Consultant Can Send Your Profits Soaring!

Tweet For most people, owning your own business sounds like a dream come true. You get to be your own boss, choose your hours, and make all the important decisions about how you’ll allocate your resources. That’s how it sounds… Any real business owner knows the truth. That running a small business is much more […]

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