If you are excited to get branded, then you need to know that there are four levels. In this article, you will: Learn all four levels and fully understand them; Realize which level you are now at; Set your short-term goal to climb up to the next higher level; Set your long-term goal to attain […]
Read more
You escape the Sea of Sameness into the River of Relevant Differentiation by branding yourself or your business. I have been branding my clients and their businesses for years and indeed have become such a leader in the field that I was asked to write Branding Small Business For Dummies. Most entrepreneurs kill any hope […]
Read more
Nike has its famous “swoosh”. Rice Crispies has the “Snap, Crackle & Pop” triplets. KFC has its unique fragrance. So, you know that giant companies are distinctive by a specific sound or taste or smell or touch or visual. But so what? How does that help the all-important entrepreneur, the small businessperson? The answer is […]
Read more
As a small business services consultant, one of the questions I get asked most often is: How can my business compete with big companies to win top-tier candidates? Contrary to popular belief, you don’t have to pay more or offer ridiculous benefits. And you won’t have to give away all of your profits in bonuses […]
Read more
