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If you’re like most hungry self-starters with strong entrepreneurial tendencies, you probably think you don’t need an executive business coach. You probably don’t want much coaching in any aspect of your life or work, aside from the occasional consultation with your accountant or the swing doctor at the clubhouse. For those of us further along […]

Building brand loyalty is essential in business. All companies strive to reach the level at which customers are so committed to a product or service that they will not accept a substitute. This article, the fourth in a series on branding, illustrates ways in which you can attain brand insistence from your own clients or […]

If no one knows you or your product, then you are totally out of the running for their business. Building a first class reputation for your product and getting the word out about it are two essential steps to having a successful business. The right branding can motivate customers into becoming your best salespeople. In […]

Almost everyone has a horror story about how they were mistreated in a store, kept on hold for an hour or treated like cattle at the airport. In these days of low grade customer experiences, even the smallest “wow” can make your business grow like gangbusters. When you treat customers properly they go from being […]