Brand awareness is a critical piece of the business building puzzle. Potential customers need to know who you are, what your business does and, perhaps most importantly, why you are the better choice for their needs. If what people are thinking and saying about your business isn’t a good description of why it’s special, you […]
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Building a powerful brand with strong customer loyalty translates into great success for any size company. This article, the last in a series about the five stages of branding, talks about the extraordinary benefits that come from having customers so happy with a brand that they actively advocate for its products or services. The Apple […]
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Co-founder of Apple Computers, Steve Jobs passed away yesterday after losing his ongoing battle with pancreatic cancer. I have always loved his revolutionary products and have been an advocate for Apple for many years. He has forever changed the way we consume information and embrace technology. We often discuss marketing, branding and product launches; Steve […]
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Today’s economy presents many financial opportunities. Many people will disagree with that statement, but to the trained eye, a recession is a virtual gold mine. Finding a financial coach or a mentor can be a way to double your income. Let’s use your children as an example. If your daughter was interested in gymnastics, you […]
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